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Viner editorial in February 2011

Now I've gotten. Winter is about to leave us alone in a cold and remember Spring is waking up slowly. The days are slowly lengthening and temperatures are now consistently above zero. Alas, the rain brings us a hand (and I wonder why on Sunday), but the desire to go by bike is becoming increasingly popular. agonists, those that have already begun to run from the beginning of this month, will have the legs already a few thousand miles, but many others have yet to release Very special from their winter hibernation. first thought, coming down the garage and saw her friend trusted always, is to give her a good sprinkling of mounted above and start grinding kilometers. But remember, do not be too impulsive. If your vessel is still so much good rider to take him to your confidence to give him an controllatina and, why not replace any piece that has been affected by the arrest. Girdles, handlebar tape, brake pads and tires, it would be good to change, for the rest, a beautiful oiled make it all okay. How many kilometers on our trusty steed, but every season, alas, lose some 'of its luster. The only time we do not feel that, with each passing year, the recovery time is longer, but I also feel our half. Spring will come and with it the scent of flowers, the bright color of the vegetation that wakes up, why not give a refresher to the garage? Why not equip a new bike? And why not maybe a wine bar? Meanwhile the mind that will blend and enjoy all the new models, we wish you a wonderful start to the season. Press Office Viner. Viner Factory Team won the passion! With Laigueglia Marathon, which ran on 13 February, Viner Factory Team has begun its fifth season . The sports group belongs to the company Velo Club Flood Meldola (FC), founded in 1992 and, in the same year, devoted to the marathon. One of the founding fathers, and is currently supervisor of the team, Mark is Silvagni , name and familiar face in the cross-country skiers. Marco, you have come to the fifth year of partnership with the company Pistoia. What was the relationship between the company and the sports club in four years? E 'was beginning a relationship based on mutual respect. From the first encounter with him who was the originator of this project: Cesare Baldi. Caesar has always considered the team as one of his creatures he cared very much and has always sent us this feeling very proud. Caesar wanted to enter a team in the world of his GF, but we already had extensive experience in the field. The enthusiasm of Caesar in a very short time allowed us to be one of the most advanced team of the entire movement. The company we were never held responsible for needing to get a result, no one has ever lobbied, we have always achieved good results in sport and I think we contributed in our small to continue the sporting image company. as affecting the company board's decision within the company? No influence from the company's choice of staff. On the calendar we have free choice, but we agree with the events where it is right that there is both the "Red Tent" is the team. After the sad and untimely death of Cesare Baldi, great deus ex machina "of Viner, the company had to reforms and, at the head of this, today we find Francis Capaccioli, sales manager, and Serena Baldi, daughter of Caesar, which is in charge of marketing and analysis and cost management. Francis, what was the relationship between the company and the sports club in four years? The relationship with the sports club has always been excellent. I think I can say that over the years has increased the respect and trust. The Factory Team Viner has been a challenge for our company. And the bet seems to have been won. Strongly supported by Cesare Baldi, my father, before we left, this team has made it possible to introduce VINER to a wide range of public able to appreciate and understand our products. Serena commercially speaking, you had some positive feedback through the team? It 's always difficult to quantify the real economic return of a marketing operation. But in this case we can say with certainty that the team has allowed in the years to expand our contacts and to introduce our product to those who still do not know. think that the statement carried by the team in order to spread your brand, to be effective? Absolutely - Frank answers us - and it is important to continue to spread our brand - continues Serena - and our philosophy production. Here is what are the secrets of the success of Viner Factory Team : a highly motivated in wanting to spread its brand through a team to represent the other side and a sports club with a ' huge experience behind him in a position to pursue such a project, but, above all, lots and lots of passion by all. And here are the team members: Fabrizio Aloisi: postman born in Forlì on 16/07/1958. Resident in Forlì man of great experience and always ready to sacrifice for his teammates Andrea Ciavatta: electrician born in Rimini on 05/05/1972. Resident in Rimini One of the strongest cyclists in recent years Sergio Chioda: engineer born in the Seriate 01/01/1972. Living in Bergamo From the birth of the only team ever present Antonio Corradini: dental born in Cles the 11/11/1970. Resident in Cles (TN) The captain of the team's point man in important races David D'Angelo: spinning instructor born in Ancona on 20/08/1982. Resident in Penne (PE) Ex prof with a win in the prize list, an excellent amateur in the past Manuel Martinello: responsabile amministrativo nato a Cittadella il 22/03/1978. Residente a Gazzo Padovano Uomo di fatica e collante per l'armonia del gruppo Andrea Masiero: ragioniere nato a Bolzano il 13/02/1981. Residente a Bolzano Atleta che non ha ancora espresso le sue potenzialità Andrea Ragazzini: impiegato nella cantieristica navale nato a Faenza il 01/04/1973. Residente a Forlì Uomo di fiducia da sempre nei nostri organici Silvano Sagradini: tecnico specializzato nato a Boussu (Belgio) il 03/071957. Residente a Forlì Il veterano del gruppo; is certainly one of the most experienced Italian athletes in the world granfondistico David Schiaratura: metalworker specializing born in Urbino on 09/08/1985. A resident of St. Angelo in Vado (PU) Always ready to go in and close the first day leaks Good luck for the Viner Factory Team.